"A Process that industrial designers use to visualize their ideas by creating three-dimensional images using computer technology. These renderings are used to provide 360-degree views of products or concepts."

3D rendering is a creative process that is similar to photography or cinematography, because you are lighting and staging scenes and producing images.

Unlike regular photography, however, the scenes being photographed are imaginary, and everything appearing in a 3D rendering needs to be created (or re-created) on the computer before it can be rendered.

Complete scenes can be created either using virtual technology, or by placing your 3Dimensional building into an exiting photograph – also known as photomontage.

As the rendering process is an artistic one, the simulation lighting, shadows, atmosphere, color, texture, and optical effects such as the refraction of light or motion-blur seen on moving objects could be designed to appear as a painting, an abstract image or a photo-realistic one.